Adobe Audience Manager is a data management platform, allowing marketers to build audience profiles, segment, and advertise across channels more effectively. The integration leverages call intelligence to augment the data available in AAM for segmentation and lookalike modeling.
- Call intelligence data posts as a trait in AAM.
- Associate call outcomes with the user in AAM, so retargeting can be optimized based on the context or outcome of a phone call.
Capture the AAM cookie ID
Create a Webhook in Invoca
Red italics indicate a variable placeholder. See table below for more information.
Required or Optional Value
|domain_alias||Domain alias assigned by Audience Manager (e.g., my_domain.demdex.net).||required|
|<dynamic_number_pool_referrer_paramX_value>||The substitution token for the corresponding aam_uuid RingPool parameter||required|
|c_customNameX=customValueX||Adobe Audience Manager supports unique key-value pairs to be passed. It is possible to use these custom values in Trait Builder.
If conversion reporting is enabled and implemented, it is recommended to pass reason code and any product level information that is posted back to Invoca.
Create Traits in AAM
To associate users with call-based Traits, create a Trait Rule in AAM.
As an example, let's say Invoca sends a webhook with c_event=inboundcall and c_outcome=Sale. To associate the AAM user with a "Converted" trait, build an expression based rule that looks for a Key of c_event == "inboundcall" and a Key of c_outcome == "Sale".