Adobe Media Optimizer helps customers forecast and execute the optimal mix of search, display, and social campaigns based on budget and performance. Incorporate valuable inbound call actions for a more complete view into the performance of your campaigns and improve the effectiveness of your bid optimizations.
You must implement the Web Integration Code on your site.
You have the option to pass all call data parameters to AMO. Recommended parameters to send to AMO include:
- date and time
- ef_id (AMO identifier)
- Invoca transaction ID
- repeat caller
- call duration
- Invoca promo number
- Invoca Signals met (Signal must be enabled and implemented)
- reason code (conversion reporting must be enabled and implemented)
If you decide to integrate Invoca and Adobe Analytics to track inbound calls from website landing pages, there is an option to have Adobe Analytics generate the feed to AMO.
Google Call Extensions in AMO
If you decide to optimize on inbound calls from Google Call Extensions in AMO, you must be integrated with Invoca for AdWords. Once integrated, Invoca will assist in the generation of a parallel FTP Feed, similar to what was established for search click-through calls.