Advertiser Also Known As

In support articles available in the Knowledge Base, the term "Advertiser" is used to represent the party that creates and manages campaigns. 

As this label is customizable during implementation of the platform, it may also be referenced as:
  • Media Channel
  • Client
  • Merchant
  • Agent
  • Brand
  • Business Line
  • Business Unit
  • Buyer
  • Carrier
  • Channel
  • Client
  • Dealer
  • Financial Advisor
  • Franchise Number
  • Lawyer
  • Lead Buyer
  • Marketer
  • Partner
  • Product Line
  • Provider
  • Realtor
  • Restaurant
  • School
  • Service
  • Vertical
  • Web Site

To see how Advertisers relate to other platform objects, including Publishers and Networks see Platform Organization and Account Types.

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