Voice Signal - Evaluation and Reporting

Voice Signal enables advertisers to quickly evaluate and segment quality calls, track performance, and optimize campaigns.

Signals met on calls are reported in the Calls detail report.

Calls Detail Report

When you create a signal, a new column with the Signal name appears in reporting. 

A gray "X" indicates that the Signal was not met, and a Checkmark indicates that the Signal was met.
Note: When exporting these results, a check appears as a "1".

Once a signal is met, click into the check mark to open Signal Viewer and see Signal conditions that were met on a given call.

For all calls where Signal is enabled (even for non-recorded calls) The dots on the call recording show spoken phrases occurred as well as identifying the speaking party. 

View conditions set by spoken phrases, voice data and custom rules defined in Signal Builder

The Signal Viewer will always show conditions that were met specific to the call. Therefore, changes to signals will not be reflected here.

Use the filter below the date selector to limit calls displayed to only those where the selected Signal was met:

Evaluate calls

To evaluate the Voice Signal results on a call, click “Spoken phrases” in the Recording column.

Recommended Approach:

If call recordings are on, listen to some existing calls to evaluate potential Signal keywords and phrases. Taking the time upfront to evaluate your current calls makes for more accurate and useful Signal results.

If call recordings are off, it is recommended to create a transcript and make several test calls to ensure the signals are working as intended. 

If you find inaccurate Signal call results, make keyword or phrase adjustments as needed.

Additionally, evaluate ways to eliminate keywords and phrases that may come up on calls regardless of high intent. An example would be if a Signal was created to capture calls that indicated a ready-to-purchase intent, you would not necessarily be looking for a product name but would be looking for word indicating an action or intent. These usually come toward the end of a call; the term “credit card” often makes as a good indicator of a “conversion”.

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