Publisher Also Known As

In support articles available in the Knowledge Base, the term "Publisher" is used to represent the party that promotes campaigns. 

As this label is customizable during implementation of the platform, it may also be referenced as:

  • Affiliate
  • Media Outlet
  • Partner
  • Media Partner
  • Vendor
  • Carrier
  • Distribution Partner
  • Heading
  • Marketing Outlet
  • Marketing Source
  • Media Campaign
  • Media Channel
  • Media Partner Publisher
  • Media Source
  • Media Tactic
  • Network
  • Seller
  • Source
  • Call Center


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